Thursday 20 June 2013


How Productive is Your Workday?

By Dee Matheson

It’s very daunting when you wake up in the morning and know that the work that’s waiting for you boggles the mind and all you want to do is climb back into bed and pull the duvet over you and hope it goes away.  Sorry, but that’s not going to happen, especially if you are the one running the show and makes things happen.  Some days you cannot wait to get into your office and get cracking, but other days that “elephant” is just too big to eat.  If that’s you right now, well it’s time to sit down, take a breath and make that fantastic frothy cappuccino you enjoy or that fragrant herbal tea that gives you zing and read on for some basic ideas that you already know of but just need a little refresher or maybe they will give you that light bulb moment.

If you want to feel euphoric about a highly productive workday, toss out that long 5 page to-do list and put an end to those longwinded marketing emails you are sending out hoping to catch a new client. There is a misnomer that very productive people have long to-do lists. In fact the productive entrepreneur’s to-do list is very short and here are those excellent insights for you to ponder over:

·        The first one is obviously to create a shorter to-do list. Getting things accomplished during the work day shouldn’t be about cramming as many tasks as possible into the day. There is nothing productive about adding copious tasks to your to-do list. If you approach that smaller to-do list and give 100% focus to each task, you will not only accomplish things that matter but also feel good about getting it done in time and completing that task so you don’t have to revisit it at a later stage. Therefore saving you time, money and frustration.

·        Remember the 80/20 rule? Only 20% of the work you do during the day will produce 80% of the desired result. Eliminate the things that don’t matter during your workday because they will have limited effect on your overall productivity.

·        Organisation is an important key to a more productive you. Emails can take over your precious time. If you are eager for new clients, are you checking your email every couple of minutes to see if you have got a hot lead? Do you have a flood of emails that come in regularly but just don’t know where to start? If you want to be productive then you need to create an email managing system. Set up your email so that emails that come from a regular source go into a folder allocated to that source and tackle it at an allocated time. Maybe set a specific time like first thing in the morning, late afternoon or evening and devote 100% of that time to those emails. Don’t forget to let your clients know that your response to their emails will only come during your allocated time so that they don’t think you have disappeared.

·        Too many things to do and no time take a break? Remember you are human and your attention span is only so long and there is no boss standing over you watching while you take a break and for how long you take it. If you have managed to complete a number of tasks on your to-do list and start feeling quite good about yourself, take a break as many entrepreneurs make a mistake when they have this euphoric feeling that they need to tackle even more tasks. That’s actually your brain telling you to take a break. Go for a walk, grab something to eat, meditate. Give your brain some resting time. You will come back recharged and ready to achieve greater efficiency.

·        Get rid of those hard to do tasks first. Don’t procrastinate and leave them to the end because you will have lost interest in getting them done by focusing on the easy ones first. Do the most challenging work first while your brain is still fresh. Keep the mundane boring tasks for when the afternoon slump rolls in.

·        Now that we all communicate virtually, we have all picked up poor communication habits. Spelling, letter composition and copying in everybody and sundry on your emails just creates frustration and extra ‘noise’.  What happened to the good old telephone? If you can’t see the person face-to-face don’t just send an SMS or an email, phone them. Often they just needed to hear that voice on the other end of the phone and it might just secure you that new client.

·        While no one likes to admit it, but sheer laziness is the No. 1 contributor to lost productivity. In fact, a number of time saving methods, taking meetings and emails for example, are actually just ways to get out of doing real work. Place your focus on doing things that matter as effectively and efficiently as possible.

Remember, less is more when it comes to being productive during the workday.
 
If you need help with your theses typing, annual report coordination or internet research, contact Dee Matheson on dmatheson@worldonline.co.za or visit her website on www.dfm-virtualassistant.co.za

Tuesday 11 June 2013


How to Multiply Referrals

By Dee Matheson

The ideal client is the “Word-of-Mouth” client. Every business owner knows that getting a client to refer someone to you that new business is in the proverbial bag. There is no better way to advertise. If you have not thought of using this form of marketing or maybe just need a refresher, here are some thoughts that might help you by using your existing client base or even people that you know.

One of the fundamental parts is nurturing the quality of your relationship with them and this will determine the long term profitability and viability of your business.  However, what are you doing to nurture the relationship you have with them? Are you in constant contact with new and relevant information that might be of interest to them? Have you sent a recent thank you note or a gift after they have purchase something from you? Do they feel appreciated?

 

Here are some useful observations about human beings that are powerful facts for any business owner to know:

 

·         All human beings love to get something for free.

·         We are all somehow connected to each other; we have friends, belong to associations and have family and business connections.

·         Everyone loves to feel important and significant.

·         Most of the human population love helping others out and contributing in some way and feeling proud that they have done so.

These four facts, exploited with integrity, are a potent mix for a massive business growth. By implementing a ‘Client Referral Programme’ you will be giving your clients the opportunity to fulfil these desires.  By writing to your client, sending them thank you notes, giving them information you know they need for free or a discount on their next invoice makes them feel important and appreciated.

How about a bottle of bubbly to say thanks? Before you through your hands up in horror and ask ‘how am I going to pay for that, I’m on a budget’, just think of the extra money you will be making from those referrals that you are getting. You will easily recoup that expense.  Whatever you do, make it exciting so that everyone talks about it and the beauty is that you now have a walking, talking advertisement for your business.

However, a couple of important issues of integrity before you leap into this:

·         The person referring the new business to you, your VIP client, must admit that they are being rewarded by you. This is absolutely necessary and it protects the consumer from being misled or manipulated. In all cases, this will be seen as a plus because the new customer will see you as a generous and innovative business. They will probably also see a way for them to experience the same ‘special recognition’ their friend is receiving.

·         You should insist that only clients that are delighted with your service refer new business. You only want people referring you who are truly passionate about what you are doing. They must really believe that their network of contacts will benefit by them recommending your services or products. You want people who would tell their friends even if you weren’t compensating them.

 

Now go out that and give it a try. You never know what’s waiting for you with the next referral.

 

If you need the services of a top notch Virtual Assistant, please contact Dee on dmatheson@worldonline.co.za or visit her website for more interesting articles on www.dfm-virtualassistant.co.za